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Living Direct
Living Direct is an online retail company, specializing in consumer appliances, indoor air quality products, and lawn and garden furniture. Headquartered in Austin, Texas, Living Direct encompasses a network of specialty eCommerce websites including CompactAppliance.com, LivingDirect.com, PortableAirShop.com, Kegerator.com, SimplyDehumidifiers.com, HotWaterSource.com and WineCoolerDirect.com. The company also designs and manufactures two product brands, EdgeStar and KoldFront.
== History ==
Living Direct, previously known as Richlund Ventures, was founded in 1999 by entrepreneur Rick Lundbom, who decided to implement his knowledge and previous experience to bring to the market hard-to-find appliances for modern, small-space living. The company started in his home with no outside investors and Lundbom as the sole employee.
He began by launching Living Direct's first retail website, CompactAppliance.com. It was followed by PortableAirShop.com in 2004 and HotWaterSource.com in 2007. In 2008, LivingDirect.com was launched. Since then, Kegerator.com, SimplyDehumidifiers.com, WineCoolerDirect.com, IceMakerDirect.com, AirPurifierPro.com, OpenBoxDirect.com and EdgeStar.com have been added to the Living Direct network. Today, Living Direct is a multimillion-dollar eCommerce enterprise consistently ranked in the Internet Retailer Top 500 Guide of America’s largest e-retailers,〔 〕 as well as a respected member of the Better Business Bureau.〔(【引用サイトリンク】 publisher = Better Business Bureau )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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